Study Shows Evangelicals Not Engaged (Yet) in Election Season

Study Shows Evangelicals Not Engaged (Yet) in Election Season

The latest research by Barna Group shows evangelicals not engaging in election cycle as much as in past election and part of that is attributed to media distrust. 

The latest research by Barna Group shows evangelicals not engaging in election cycle as much as in past election and part of that is attributed to media distrust. 

Latest research from the Barna Group shows evangelical Christians least likely to engage in this election cycle. According to the study only one out of five evangelicals said they were following news about the campaign very closely. Voters who associate with non-Christian faiths (i.e. Judaism, Islam and Buddhism) reported the highest level of engagement: 41% were following campaign news very closely. 

The study also reveals an growing inherit mistrust in the truth and integrity of mainstream media outlets among millenials that appears to be affecting the trends. According to Barna Group's research, 51% argues that the media’s handling of the campaign is either completely or mostly unfair and subjective. 

What to Do

George Barna, special analyst for the 2016 election stated the election season thus far has been full of surprises thus far and expects that the intensity of focus among evangelicals to climb significantly as the field has narrowed down to two likely contenders, Hillary Clinton and Donald Trump. 

"They (Evangelicals) admit this is a highly important election for the fate of the nation. They consistently strive to influence the direction of the nation. And the combination of evangelicals who are watching the unfolding of the race either very or somewhat closely is as high or higher than that of any segment. They are conscious of what is happening but not yet fully focused. We expect to see their attentiveness climb substantially over the next few months.”

Barna Group conducted research using an online poll, a nationally representative sample of adults 18 and older. A total of 869 registered voters participated in the survey from January 28 through February 4, 2016. The estimated maximum sampling error for this study is plus or minus 3.9 percentage points at the 95-percent confidence level.

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