New alliance formed to increase Bible engagement
(CAROL STREAM, Ill.) An alliance to introduce new Bible reading practices to the church through innovative new Bible resources was announced today between Tyndale House Publishers and the Institute for Bible Reading (IFBR). The first major campaign from this alliance will launch this fall.
According to Tyndale Sr. Vice-President and Group Publisher Doug Knox, the alliance is a perfect match between two organizations who share the goal of helping people engage with the Bible more effectively.
“There was an instant connection during the first meeting between Tyndale and the Institute for Bible Reading,” states Knox. “It was obvious that by combining our experience, skills, and resources we could, with God’s blessing, revolutionize how individuals and churches engage with the Bible. I see Tyndale’s alliance with IFBR as a natural extension of our mission and purpose.”
Tyndale House was launched in 1962 by Dr. Kenneth Taylor with the publication of Living Letters, a modern paraphrase of Paul’s epistles. In 1971, The Living Bible was published, becoming the best-selling book in America for two years in a row with more than 45 million copies sold. Exactly 25 years later, Tyndale released the New Living Translation (NLT), a leading general-purpose translation prepared over a period of seven years by a group comprised of 90 leading Greek and Hebrew scholars.
The Institute for Bible Reading is an activist think-tank formed by a team with over 75 years of collective experience in Bible publishing and ministry. Its mission is to usher in a new era of Bible reading by challenging the paradigms of what it means to read and live the Bible well. IFBR convenes conversations with the world’s leading scholars and church leaders, conducts original research on effective Bible engagement, and creates innovative resources for churches to reshape conventional Bible forms and practices.
Scott Bolinder, one of IFBR’s four founding directors, says their team is determined to address the problem of why people stop reading the Bible. He says, “Christians know the Bible is important, but most of us struggle to read it well. We hope it will encourage and transform us, but over the centuries the Bible has been altered in ways that make it harder to read and understand. The good news is that people are still hungry for the Bible, and the Institute for Bible Reading can’t imagine a better partner than Tyndale to work alongside as we help people rediscover the Bible through fresh, innovative experiences.”